SoScale Media HQ

Kungsholms strand 131 sits on the water on Kungsholmen, and the 220-square-metre floor inside is built around a question most offices never ask: what happens after six. SoScale Media's founder Ludwig Magnusson wanted a headquarters the team would pick over their own living room, at a moment when much of the industry is legislating attendance instead of earning it. So the brief was never really an office. It was a room that has to carry a full day — shared breakfast, yoga in the morning, work through the middle, dinners and parties at the end — without changing its character between them.

The materials do the warming. A polished concrete floor runs uninterrupted through the plan, met by plastered walls and steel detailing that keep the shell honest and a little raw. Against that, solid oak carries everything you touch: chairs, round tables, a slatted screen of arched battens standing floor to ceiling that separates the lounge from the working side while letting light and sightlines pass straight through. Velvet in deep olive does the rest, on a low modular sofa and a banquette that runs the length of the far wall. A cut-out window opens onto the kitchen — dark cabinetry, stainless counter — so the coffee machine is visible from the entrance rather than hidden behind a door.

Furniture was specified with Yllw, the Stockholm supplier that runs the largest refurbishment operation for office furniture in the Nordics, working with Wendela Augustsson. That partnership shaped the selection as much as the look did: pieces chosen to be moved, re-covered and re-used rather than replaced, which is the only way a room that changes twice a day survives more than a season.

The mechanism is the custom bar at the centre, with a DJ booth built into it. Around eight it stops serving espresso and starts serving drinks, and the tables that held laptops an hour earlier hold glasses instead. Almost nothing in the room is fixed: desks fold away, furniture moves, and the floor can be cleared in a few minutes. The lighting drops, and the space enters its second life. Yntra Studio approached it the way it approaches retail — as a flagship, designed to perform rather than to photograph well — which is why the transformation reads as one room doing two jobs, not as a party staged inside an office.