Brand Package
Logos, marks and colour values for anyone producing work that carries the Yntra Studio name — press, partners, fabricators and clients. Everything here is cleared for use in that context.
Download everythingZIP · 132 KBWordmark
The primary mark. Use this wherever there is room for it. The letterforms are outlined, so it renders correctly without the Arpona licence.
Monogram
The Y on its own, for favicons, stamps and anywhere the full wordmark would be unreadable.
Profile icon
Square lockup for social profiles and app listings. The artwork is inset so nothing is clipped when a platform masks it to a circle.
Colour
The palette is deliberately narrow. Photography carries the colour; the brand furniture stays neutral.
Ink
#0A0A0A
Primary background
Paper
#F5F5F5
Primary text on ink
White
#FFFFFF
Marks and rules
Typography
- Arpona
- The wordmark only. Licensed through Adobe Fonts — the supplied files are outlined, so you do not need the licence to use them. Do not set other text in it on our behalf.
- Lexend Deca
- Everything else. Open source via Google Fonts, so it is free to install and embed.
Using the marks
- Keep clear space around the wordmark of at least the height of the Y.
- Use the white mark on dark backgrounds and the black mark on light ones. Do not recolour either.
- Do not stretch, rotate, outline, add effects to, or rebuild the wordmark in another typeface.
- Do not place the wordmark on a busy area of a photograph where it stops being legible.
- Questions, or need a format that is not here? contact@yntra.studio